Use data to retain customers
Ask any marketer and they will tell you that retaining customers is about delivering customers the right messages in the right place at the right time. This is where recurrer payments data becomes extremely valuable. You can address customers that haven’t shopped with you for a period and apply the right bonuses, offers, or even survey them. By understanding your returning customers’ channel preferences, average transaction value and frequency, you know when, what channel and what price point to use to attract them back to your offering.
Deliver the right message at the right time!
Recurrer payments metrics also helps to simplify cross-channel customer experiences by storing information in one place.
- A recurring customer has been chnaging the amount of seats on your SaaS offering very rapidly as soon as a team effort scaled down. Based on this the assumption is that the cost of the solution is bound to the period of use by the team.
- In order to optimize for longer terms and seats registered and paid for you may want to offer the customer a rebate in the section weher they manage seats.
- Based on historic data you can model them an alternative package or tier, which reflects their industry more closely.
- Based on the full order history a realistic discount is applied to a better tier. .